According to Nielsen, games are the most popular application category used on mobile devices. In May 2010 65% of smartphone users and 59% of feature phone users played games. Games, simulations and scenarios are becoming much more important in learning.

Brain fitness applications are also growing rapidly. According to Tyson Greer, CEO of Ambient Insight, brain fitness applications “are designed to enhance cognitive skills and to achieve what is known as 'transfer,' where the skills learned can be extended to new situations."